PPC: The latest and effective search-marketing tool that we offer is Google AdWords and Yandex.Direct advertising platform solution. More and more, small to medium-sized businesses are getting great results with online advertising.
SEO: SEO stands for "search engine optimization". It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. Payment isn't involved, as it is with paid search ads. In our company it's constant innovation, complete transparency, lasting results. These are not usually traits associated with Search Engine Optimization. At Globewise, they are the cornerstones of our philosophy. We don’t “trick” the search engines, we don’t “game Google”. We build better website experiences by creating authoritative, unique and shareable content that will grow your brand’s footprint online.
Display advertising: We leverage display media to drive additional direct response as well as reinforcing other direct response channels including paid search and affiliate marketing. We have access to substantial inventory sources which we optimize to an advertiser's targeted cost per acquisition. We are continually optimizing and refining campaigns by using many different variables including publisher type, publisher exchange, geographic location, creative unit, page placement and content. We are also able to offer unique data sets, which provides audience targeting including demographic and interest.
Mobile advertising: With computing power and user experience quality paving the way, mobile almost overnight became a medium that produces powerful results and measurable ROI. We view the mobile opportunity as far more than an afterthought. We recognize that these devices that never leave our sides also present a massive opportunity for our clients to grow their sales, leads and businesses. We take advantage of the unique features of mobile – location, social interaction and intent – to produce custom initiatives and outsized results.
Affiliate advertising: New customers and profitable sales are the building blocks for growth and market share in any business sector. Now, marketers and website publishers have access to an online advertising channel that operates only on return on investment.
Facebook advertising: In the last few years, Facebook has quietly morphed from our traditional definition of a “social network” – a place to share photos and connect with old friends – into something far more powerful: a social “layer” of the internet, adding social connections to gaming, shopping, news and more. The Facebook advertising platform allows unprecedented targeting, pulling data not only from what users provide in profiles but from the 2 billion items around the web that are “liked” each day. Nothing matches the power of paid search (PPC) advertising when it comes to connecting with buyers who are low in the funnel or ready to convert. When it comes to finding your next customer before they are ready to buy, however, Facebook provides an enormous one-two punch of reach and targeting. Our clients’ Facebook campaigns are designed to produce results, not just reach eyeballs. By creating a holistic strategy designed to generate interest in Facebook and convert that interest to sales through PPC ads, we do just that.